When you start a catering business you most likely do not expect the huge competition you need to deal with. It is really important to stand out and offer the very best possible services on the market. This is only possible in the event you offer some great options for clients and the business is properly promoted. Unfortunately, marketing is the problem in most situations so here are some great ideas you can use for all Sydney corporate catering options.
The relationships you establish with wedding planners, clubs, bridal shops, exhibition centers and so on will be a huge part of the business you run. Marketing without networking basically limits the possibilities available since you would miss out on various opportunities to find clients. The problem is establishing the initial relationship. This is often much easier when you can offer some sort of discount so seriously take that into account. Also, if possible, use your food to establish the perfect business relationship.
As a catering company you want to organize tasting houses. In many cases the only one considered is bridal tasting. This is a great start but it is definitely a good idea to also reach out to as much of the corporate community as possible. A simple suggestion is to create an intimate and small tasting that has 10 qualified leads invited. This makes an impression because you showcase your exemplary service and food. Such an event can be turned into a regular meeting that you organize and that would be a large part of the overall marketing strategy. If you want to reach to more businesses at once, focus on the local ones and invite up to 100 at a larger buffet.
Press releases do not have a great reputation at the moment but they are still really useful to market almost all businesses. Contrary to popular belief, they are not just for the large corporations. They can be used in order to generate immediate awareness when done right. If you prepare smaller press releases there is not even a need to work with a company to help you distribute it since you can do it on your own towards various media outlets like local newspapers, bridal journals, culinary magazines and community bulletins.
Brand Your Catering Ride
Branding is very important for the catering business. Catering means you rely on a high sophistication and style level so brand image has to be proper. An interesting and effective way to show it off is to brand the food trucks that the business uses. This is going to automatically put an eye on your business. As they move through town from one point to the next you can get new leads.
As an extra tip, be sure that your branding is also properly present on regular promotional material you surely use, like brochures or flyers. Obviously, your website also has to use the same brand identity you set up before for continuity purposes.