As a hotel owner, you may feel that you do not have the time to make changes in your hotel or to look at how you can push for new clients. This is the trap that many owners fall into and it is vital that you find a way to step back and take a look at the big picture when it comes to how your hotel is doing.
On you take this time out, you will be able to ensure long term success for your hotel and you will be able to avoid spending your day putting out fires. Let’s take a look at some of the changes which you can make to encourage more customers.
Accessibility
Disability accommodations are very often hard for disabled people to come by, so much so that there are actually specific websites for those who are disabled, so that they can find the hotel that is perfect for them. This is a huge market that you can tap in to and if it is not already, you must ensure that your hotel is fully geared up for people who are disabled and for people who use wheelchairs.
Online Presence
If you are not pushing hard online then you are going to lose out on a great deal of potential clients and you need to start right away and growing your online image. Most people book hotels these days based on what the internet says about them and if you want to generate more customers through your doors, you too will need to push when it comes to how you are perceived online.
Fixes and Engagements
Once you are working hard online, or even if you have an online profile already, you must engage and address any concerns which people may have after they have stayed in your hotel. As the owner, you should take at least a couple of hours out of your week to sit and read through the comments that people have made about your hotel. If they are unfounded, comment, if they are complaining, fix the issue and offer them a discounted stay, if people are happy, thank them and if someone had a terrible time, offer them a free stay and personally make sure that they enjoy it. Word of mouth is more powerful than it has ever been and if you are not responsive to this, you will see less and less clients in your hotel.
Audit
To ensure the best possible hotel experience, you should constantly be auditing each room and service area in your hotel. Ideally you should choose someone who is not linked to the hotel and ask them to come and audit for you. Doing this once a month or so can make sure that you are giving your customers the cleanest and most comfortable hotel experience that they could possibly ask for.
Take you head out of the daily minutiae and focus on pushing the reputation and service of your hotel if you wish to see more people through the door.
