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Top Ways To Advertise – Regardless Of Business Size

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When it comes to advertising products and services, many people find that one or two types are highly beneficial for their different businesses while others find that they see success through many different forms. Effective advertising means that you can easily showcase products and services to your specific customer base leading to customer conversions, sales and retention of customers, all of which are key to success in business – whatever type of business it is. Here are the top forms of advertising that many businesses choose to use to get customers to their sites and buying their products.

Pay Per Click

Pay per click advertising is one of the best forms available. With qualified SEO consultants that work through businesses such as https://www.click.co.uk/services/paid-search-ppc/ you can be sure that your customised searches with specific key words designed to help potential clients find you easily will work. Not only is Pay Per Click advertising a highly productive way to showcase your  company and products or services, but it helps your SEO search results too – something integral to your online presence.

Email Marketing

Email marketing is a great way to engage clients and let them know you’re still around and offering services or products. With many options for email marketing from sending small updates or full scale newsletters, many marketers find this is the most common, easiest way to grab attention is through getting into their clientele’s inboxes. Newsletters can be a great, bright and cheery way to advertise new products, ask for reviews and let customers know about promotions and sales.

Social Media

Without a doubt, social media marketing is one of the fastest growing ways to advertise amongst businesses of all size. Between Twitter, Facebook and Instagram alone the possibility to attract customers and followers is enormous, especially when you consider adding in the use of paid adverts to attract more attention. Social media advertising is a great tool that any level of business can use with ease, making it hugely popular and a great option to use in conjunction with other types of advertising such as email marketing or pay per click as well.

Old Fashioned Word Of Mouth and Referrals

One of the most common ways to get more customers and get people interested in your business as well is through old fashioned word of mouth and asking existing customers for referrals. When a customer has an excellent experience with your business, the likelihood of them sharing that information with others is high, resulting in more people searching out your services. If you want referrals or reviews, offer a small prize of types such as 5% off their next purchase or bill for a review or referral, helping prompt people to tell others about your services.

So there you have a couple of great ways that many people use to market their products and services. With so many different ways to catch the attention of clients these days, it’s no wonder more and more businesses are finding advertising easier. Good luck!

The Blake Rubin LinkedIn guide for recruiters

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It would be fair to say that LinkedIn has changed enormously over the years. Once upon a time all users on it were victims of potential employers using it as a stalking tool, whereas now it has grown up considerably.

It’s not just a professional social network now, it’s also ideal for recruiting. In fact, most companies would probably reveal that they are guilty of turning to LinkedIn first – even if there are probably 70,000 potential recruits in their field who they have to sift through (fortunately, there are plenty of filter options).

In truth, whether someone is looking to work at the FBI or the local store, there are opportunities out there. Additionally, the professional nature of this network means that scamming just doesn’t occur – it’s completely above board.

If you do happen to be involved in recruiting, whether it’s externally or for your own company, we have published the Blake Rubin LinkedIn guide for recruiters. This should answer the main questions you have, and set you on your way to finding the best candidates for your newly open position.

Boolean is your best friend

We spoke about this in the introduction; if you’re not careful 70,000 so-called suitable candidates could land on your search query. It’s for this reason that LinkedIn has allowed you to probe your results in much finer detail.

For example, let’s say you were looking for a fraud manager. If this was typed into the search function, it would also return results for individuals who had operated in this role in the past. Suffice to say, you might not be interested in them – you want someone who is doing the job now. By using the Boolean “NOT”, you can quickly exclude them.

Make your InMail count

Once you have found a suitable candidate, it’s all about making the first move. The platform allows you to send an InMail, which is effectively a direct message across the system.

It’s here that you have to be careful. A lot of potential candidates are tired of being constantly targeted, and might on some occasions feel as though they are becoming victims to a scamming practice. Instead of going in with all of your might and attaching a job description, hold back and send a quick, informal message.

It’s much more likely to get a response, and at least get the ball rolling.

Saved Search is more powerful than the name might suggest

The platform also has something going by the name of Saved Search. In some ways, this is exactly how the name suggests – it contains a history of your recent searches meaning that you can quickly return to the results.

However, probe deeper and there’s much more than meets the eye. Saved Searches will work in the background and constantly update you if new candidates enter the picture and qualify. For roles which are particularly difficult to fill, this can be hugely important and really make your hunt for candidates a lot easier.

Top Tips for Hosting Your Own YouTube Channel

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Have you been looking at all the successful YouTubers and wondering how they got started? Do you have a great idea for a YouTube channel and have been holding back out of fear? Maybe you’ve already started your own channel, but you just aren’t enjoying the success you had hoped it would bring about.

With so much interest in YouTube as of late, there is even more competition out there, which means if you’re hoping to succeed, you’re going to need as much help as possible. Here’s a look at a variety of tips and information that can help take your YouTube channel from a fun little hobby, to something much more serious.

Draw Viewers in with the Thumbnail

While it’s great to think it’s the content that draws people to your videos, in reality it’s usually the thumbnail. The thumbnail is what viewers see as they scroll through search results, and more times than not they’re going to click on the video with the most intriguing and interesting thumbnail.

If you have struggled to make professional, interesting, and trendy thumbnails in the past, then you’re going to want to check out the YouTube thumbnail maker from Adobe Spark. This tool is filled with ideas in the inspiration gallery that are sure to match up to your video. Some people even work in reverse and use the inspiration gallery to generate ideas on what kind of videos to film.

By choosing an intriguing, interesting, and professional looking thumbnail, you will be setting a great first impression, which is sure to pay off.

Create a Schedule and Stick to It

It’s also very important to stick to a schedule for posting videos and stick to it no matter what. Your viewers will expect videos to appear at those set dates and at a set time each week. If you start ignoring your schedule, you can bet your viewership will suffer.

It’s a good idea to aim for one video a week when you are just starting out. As you build more of an audience, and the need for more content starts to develop, then you can start posting more videos. Just be careful not to over-extend yourself, as that’s how you end up missing postings.

Another tip where scheduling is concerned is to film in advance any time you will be unable to post on the set dates. If, for example, you plan on going away on vacation for a week, then you will want to pre-film those videos and schedule them to publish on their regular days.

Make Sure the Video Quality is High

There is nothing worse than watching a YouTube video that is blurry, off-center, or has poor audio. Anything you post needs to be top quality.

Don’t Worry About Long Videos

The last tip is to focus on short videos rather than longer ones. Most people just don’t have 30 minutes spare to sit down and listen to a makeup tutorial. However, if you condense that same material into a 10 minute video, suddenly people have the time to watch.

Expect Things to Start Slow

It’s important to go into your channel with realistic expectations. Just because you aren’t an instant overnight success doesn’t mean you are failing, it means you are going about things in a slow and steady manner, building a loyal following instead.