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3 Tips for Making the Transition from a Working Mom to SAHM

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Whether you’re considering not going back to work after maternity leave or have decided you’d like to spend more time with your kids before they grow up too fast, there are lot of things to consider.

Like any change in life, going from a working mom to a SAHM can be a shock to your system as well as the family budget. To make this change as smooth as possible, please keep the following tips in mind:

Look Into a Side Hustle

One great thing about staying at home is that you will no longer have to pay for daycare, gas for your endless commute, work clothes, parking and eating out with clients. At the same time, you will be down one income, so you might find that despite these savings, your new budget often stretches to the point of breaking.

To supplement the family income, you may want to get a side hustle that you can do around your kids’ schedules. For example, for decades Amway has helped stay at home moms like you to become Independent Business Owners. As a giant in the direct sales industry, Amway has sometimes been labeled as a scam. But if you know the facts, Amway is not a pyramid scheme but a reputable way to partner with a company that offers mentorship and flexibility.

Carve Out Some Alone Time

You might not have realized this, but your job provided you with plenty of alone time, including your solo time in the car, your lunch hour and time working at your desk. Now that you are a SAHM, your kids will continually ask you for help with things, to play with them, fix them a snack, read to them and more. While you have missed your kiddos and welcome the chance to spend time with them, you may quickly find you miss your time to be by yourself. Make it a point to carve out special time for yourself—every single day. This can be a relaxing bubble bath at night, taking the dog for a walk once hubby gets home, watching a show on TV that does not involve animated trains, or running to the store solo.

Talk About Expectations with Your Spouse

Speaking of your spouse, switching from a working mom to a SAHM will be a change for both of you. You may have split the chores and errands somewhat equitably, but now that you are a SAHM, your spouse may unknowingly assume that you will do 100 percent of the work. If you have other ideas about this and would prefer that he still handle at least some of the cooking and grocery shopping, discuss this prior to your becoming a SAHM. You should also not presume that your sweetie will come home after work and be willing to take over all of the duties; you are still a team and there will be some give and take until everything settles down. Just keep the lines of communication open and plan your responsibilities and tasks like you did before; only now your job is being a SAHM instead of your previous career.

Being a SAHM Can Be Very Rewarding

Making the decision to stay at home with your children can be emotionally rewarding. You will probably never miss that long commute or spending hours away from home. By realizing that this is still a significant transition and taking steps to acknowledge it and plan for it, you should find that being a SAHM is a wonderful experience for you and your entire family.

The Different Ways Your Business Can Grow

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Growth is essential for any business. If you’re not looking at ways that you can grow, you’re at risk of being overtaken by competitors who have more ambitious plans. There are lots of different ways a business can grow, however not every form of growth is suitable for every business. Today we’re taking a look at some of the ways your business can grow to ensure its long-term survival and success!

Exploring New Markets

One of the most popular ways for businesses to grow is to bring their successful model and products to new markets, filled with fresh customers.

It’s easy to see why this is an attractive option: it simply requires you replicate the business model that has worked for you in the past, in a new area, or even a new country. You have to beware if you’re looking at taking your business into international markets though. Not only do different countries have different laws that might affect your business, their consumers behave differently. You need to work with an international research company to make sure you know what those international consumers are looking for, and what about your brand you can expect them to value, to make sure your marketing campaign speaks to them as effectively as possible.

Adding New Products

Another way you can grow your offering is to add new products to your store, whether it’s online or in a bricks and mortar building.

Diversifying what you offer has lots of advantages: as well as giving your customers a fresh reason to be excited in your business, and perhaps bringing more people to your door, the more products make up your revenue stream the less dependent you are on any one of them. Whether it’s a change in financial circumstances or the trends governing customer behaviour, a product can become unavailable, or untenable at any moment. The broader the base of your offering, the safer you are when a product or product group loses its appeal.

Growing at Home

If you don’t want to expand into new markets or change what you’re offering, you’re left with the marketing challenge of broadening your appeal in your home market. This is the best choice for a smaller, younger business with plenty of untapped potential in the market surrounding them – it’s bigger businesses that have to radically reinvent themselves to find new customers.

You might want to work with a market research firm to help find the best way to spread the message of your company, and ensure you’re speaking to the biggest possible market for what you have to offer.

Coworking Space Specialist – Why You Should Consider A Servcorp Coworking Space

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Servcorp has already established itself as one of the premier serviced office providers in the world. Around for more than forty years, Servcorp has found an ingenious way to provide businesses of all sizes office space. In addition to the executive suite, Servcorp offers businesses a menu of office plans including the virtual office, and the ever popular, coworking space.

When it comes to international coworking space, Servcorp has offices in Bangkok that can offer your business competitive rates while styling out your office in some of the finest buildings in the city. Moreover, Servcorp’s reputation for fitting out some of the most famous companies is just yet another reason for going with this established company. However, businesses should go with the Servcorp coworking plan for a few other reasons.

Keep reading to learn how Servcorp’s coworking spaces in Thailand can work for you and your business.

Three Great Locations

If working in Bangkok, businesses should consider Servcorp simply because the company has three locations around the city. The Offices at CentralWorld was built with feng shui principles in mind, is known for its state-of-the-art technology, and is known for its sleek design. Then, there is the office in the Ecoplex, which has 34 stories and is built with innovative, green construction in mind. Finally, the Mercury Tower is also another amazing building connected to various transit systems in the city.

All of these buildings give occupants spectacular views of the city. Furthermore, the buildings are connected to dining, shopping, and entertainment. Finally, if looking for centrally–located offices, these three office locations can plant your business right in the middle of the action.

Sophisticated Office Space

These buildings are not only in prime real estate, they are also fitted out for the sophisticated businessman. Corporate-styled offices fit out with the finest furnishings are a part of the landscape. The buildings are retrofitted with the latest technologies making set up for business a lot simpler. Finally, the offices are maintained and cleaned every day by the maintenance crew who are trained to keep the space looking immaculate.

Transition Into Other Office Space

The Servcorp model is the best way to transition into other office space because the company offers a variety of plans to professionals. As stated previously, Servcorp can transition your office into either larger or smaller space, and very quickly. If you find that the coworking space is too much for your business or it does not adequately meet your business’s needs, you can easily slide into a virtual office or an executive suite, and with little downtime. Servcorp just makes it easy for businesses to transition into other space whether scaling up or down or relocating to an office in another city that Servcorp has offices.

World-Class Office Support

On top of having the benefit of working in amazing buildings, professionals get the benefit of bilingual support staff. Receptionists that can field calls while you are away on business and IT professionals that can resolve any of your computing needs are all a part of the office menu. The coworking space through Servcorp can inevitably save you time in searching for and paying qualified support staff.

International Leverage

Finally, because the company has offices all throughout Asia and the rest of the globe, businesses who find travel is involved in a lot of their work can rest assured that they have access to office space. Whether it is just space to work or access to conference rooms, your Servcorp vouchers can be used in any location globally. Not too many small operators can offer your business this feature.

Reasons To Go With Servcorp

Servcorp is an internationally-renowned company known for providing businesses with quality serviced offices. The rates are much less than many of the office fit outs you might find in Thailand for the value. Ultimately, the country can fit your business out with style and class while offering concierge office support at a much lower cost.

Top Ways To Advertise – Regardless Of Business Size

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When it comes to advertising products and services, many people find that one or two types are highly beneficial for their different businesses while others find that they see success through many different forms. Effective advertising means that you can easily showcase products and services to your specific customer base leading to customer conversions, sales and retention of customers, all of which are key to success in business – whatever type of business it is. Here are the top forms of advertising that many businesses choose to use to get customers to their sites and buying their products.

Pay Per Click

Pay per click advertising is one of the best forms available. With qualified SEO consultants that work through businesses such as https://www.click.co.uk/services/paid-search-ppc/ you can be sure that your customised searches with specific key words designed to help potential clients find you easily will work. Not only is Pay Per Click advertising a highly productive way to showcase your  company and products or services, but it helps your SEO search results too – something integral to your online presence.

Email Marketing

Email marketing is a great way to engage clients and let them know you’re still around and offering services or products. With many options for email marketing from sending small updates or full scale newsletters, many marketers find this is the most common, easiest way to grab attention is through getting into their clientele’s inboxes. Newsletters can be a great, bright and cheery way to advertise new products, ask for reviews and let customers know about promotions and sales.

Social Media

Without a doubt, social media marketing is one of the fastest growing ways to advertise amongst businesses of all size. Between Twitter, Facebook and Instagram alone the possibility to attract customers and followers is enormous, especially when you consider adding in the use of paid adverts to attract more attention. Social media advertising is a great tool that any level of business can use with ease, making it hugely popular and a great option to use in conjunction with other types of advertising such as email marketing or pay per click as well.

Old Fashioned Word Of Mouth and Referrals

One of the most common ways to get more customers and get people interested in your business as well is through old fashioned word of mouth and asking existing customers for referrals. When a customer has an excellent experience with your business, the likelihood of them sharing that information with others is high, resulting in more people searching out your services. If you want referrals or reviews, offer a small prize of types such as 5% off their next purchase or bill for a review or referral, helping prompt people to tell others about your services.

So there you have a couple of great ways that many people use to market their products and services. With so many different ways to catch the attention of clients these days, it’s no wonder more and more businesses are finding advertising easier. Good luck!

3 Reasons to Take Your Company Global and How to Get Started

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As new technology continues to pave the way for globalization, it’s more appealing than ever for businesses to expand abroad. Going global helps you increase profit margins and reach a larger consumer base. By cutting costs, expanding operations and increasing sales, you can boost your bottom line and take your business to the next level.

Here are three reasons to take your company global:

1. Higher Revenue Potential

Globalizing is cheaper than ever, as the Internet has made it easy to have a presence in foreign markets without physically being there. If you want to sell more, start distributing your products in other countries. You might even discover that another country brings in more revenue for your business than your own country.

Globalization continues to homogenize cultures around the world. This makes it easier than ever to succeed in various markets with just one product. If you have an e-commerce store, analyze your data to check which countries are attracting most of your buyers. Then, adjust your marketing strategy to reach the people in those countries.

2. Increase Your Profit Margin

When you look beyond your home country, you not only find new customers, but also new ways to cut costs in your supply chain. For example, you can expand your company’s operations to another country where the cost of manufacturing is lower. Plus, by expanding your production to reach a global market, you boost your profit margin by lowering the per-unit manufacturing cost.

3. Utilize Global Experts

Marketing your products to consumers in other countries is easier than ever thanks to the Internet. On networks like Upwork, you can link up with talent and expertise from around the world to help you create a marketing strategy to enter various local markets. Having your online content translated to or created in different languages helps you build an international brand that can be recognized worldwide while appealing to specific local markets at the same time.

Amway is a great example of a global direct sales company that continually expands into local markets around the world. It does this by empowering independent business owners to profit by selling Amway’s products in their local economies. This allows Amway to use local expertise to expand its global consumer base, instead of trying to reach the entire world at once with one generic marketing campaigns. Sometimes direct sales companies are accused of being pyramid schemes. Amway is not a scam, though, because independent business owners only earn bonuses based on product sales volume—not for recruiting.

How to Expand Your Business Abroad

To get the most out of the other markets you tap into, you want to work with a company specializing in translation and cultural consulting to help you create authentic marketing strategies. Before you hit a new market, it’s imperative you know what will resonate with its consumers, so be sure not to skip this step. Create localized landing pages and implement local and global SEO strategies to help target these other markets.

Getting Started

Ready for world domination? With the ease of telecommunications and cloud-based technology today, it’s never too early to reap the benefits of being a global business. By outsourcing steps in your supply chain to other countries, distributing products abroad and employing international experts, you can start competing in the global economy.

Is Labour Party Leader Jeremy Corbyn a Man of The People?

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‘For the many, not the few’. The simple phrase which helped Jeremy Corbyn to achieve something of a victory at the last general election. Though the Corbyn hype ultimately fell short of giving the Labour party a majority, they saw an increase of 30 seats, despite pre-election predictions suggesting they would be taken to the cleaners.

Though the Conservatives lost the overall majority, Theresa May was able to return to Number 10 Downing Street after negotiations with the DUP allowed for a majority government to be formed. However, Corbyn is joint 2nd favourite to become the next Prime Minister, with only Boris Johnson ahead of him in political betting. So, is Jeremy Corbyn really a man of the people?

Shift to The Left

Corbyn has returned the party to its socialist roots, in a move to shake off the tarnished “New Labour”. The “New Labour” policies, mostly associated with former Prime Minister Tony Blair, were traditionally in the centre ground of the political spectrum, with Corbyn striving to move the Labour back to the left.

In the 2015 Labour leadership contest, Corbyn stormed to success, winning 59.5% of the votes from Labour party members, defeating Andy Burnham, Yvette Cooper and Liz Kendall. Despite his popularity amongst party members, Corbyn’s inability to win the 2017 general election raises a major question for the Labour party; is Corbyn a man of the people? Or simply a man of the party’s people?

Looking at his election pledges from 2017, Jeremy Corbyn, on the face of it, appears to be the one politician who is fighting for the common man’s interests.

Party of the People

The Labour party produced a manifesto which appealed to the many, not the few, with policies to scrap tuition fees, guarantee a triple lock on pensions and increase the amount of free childcare for parents.

There were a number of policies reminiscent of the Labour party of old, all regarding the renationalisation of some of Britain’s most vital services. Mr Corbyn’s ambition is to nationalise England’s nine water companies as well as the energy sector. Railways, which have in recent years suffered from damaging negative press, particularly Southern Rail, are also on the Labour leader’s list of things to bring back under public ownership. The Royal Mail, which was sold off in 2015 after 499 years under public ownership, would have its privatisation reversed at the earliest opportunity.

These policies were designed to persuade the British public to join the Corbyn revolution, and it so nearly worked. Labour saw an increase of over 3.5 million votes in the 2017 general election, less than a million fewer than the Conservatives received, but nonetheless, they remained over 50 seats behind. It wasn’t a total rejection of Corbyn by the British public, but with the state the Conservative party were in, it’s surprising that Labour were unable to inflict a more severe blow on their vote and seat numbers.

The Brexit Affect

Brexit remains a constant headache for every person in the UK. If you’re not fiercely debating for one side of the other, then you’re just sick and tired of hearing about it. The progress from the Conservative party in negotiating the deal with the EU has been minimal, and this is where the Labour party failed to pick up votes. Their stance on Brexit was something of an enigma. They seemed to be neither here nor there, they wanted to respect the vote, refuse to hold a second referendum and stay in the single market all at the same time, something that is seemingly impossible, after all, out means out right?

At the Labour party conference, held at the end of September this year in Liverpool, the shadow Brexit secretary, Keir Starmer, informed the conference that if a general election is not called before the end of the year, then they will campaign for a public vote on Brexit, in which the option to remain in the EU mustn’t be ruled out. Starmer was greeted with a standing ovation by the conference, a clear indication that while Mr Corbyn may be a Eurosceptic, the members of his party are certainly Europhiles.

Future Prime Minister?

If he is to secure the keys to No. 10, a change in stance on Brexit and some policies more relatable to the centre ground might just see their vote share increase. Pro-EU party the Liberal Democrats suffered heavily after their decision to form a coalition government with the Tories in 2010 and their voters might just be willing to switch their allegiance if they believe Labour can prevent a no-deal Brexit and offer the chance to remain.

At the present time, Corbyn is a man of the party, but with a few tweaks here and there, he can increase his support, become Prime Minister and be labelled a “man of the people”.

A Guide to Choosing Branded Products That Will Help Your Business Stand Out

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Branded products can be great for promoting your company at trade shows, from your office, and elsewhere. Use this guide to choose the right ones.

Every business strives to find ways to help them stick out from their competition. There are many ways to achieve this goal.

A company can create an amazing advertising campaign that gets people talking. The company can run a contest complete with prize money.

A company can also invest in products made with their brand on them to help their business stand out. The best part about branded products is that it works with every budget.

But if your company doesn’t choose the right products, it could end up being a waste of money.

To ensure your brand doesn’t end up in a pile of clutter, keep reading this guide.

Know Your Audience

Your business is unique and so are your customers. If you’ve branded your company properly, you already know what your values are.

Which means you should also know that your consumers are responding to your brand positively.

Taking into account your brand and the niche group of people who are responding to your brand, this should help you determine which products to use.

In other words, if you own a vegan soap company, then it’s safe to assume your customers are environmentally and animal-friendly.

Your branded products would then reflect that perhaps in a t-shirt made from recycled plastic.

Your goal is to provide them with branded products they actually want. Otherwise, it ends up as junk in their closet or garbage.

Your Branded Products Should Offer Value

There’s nothing worse than cheaply made stuff. Too often, companies choose poorly constructed items to use as their branded products.

It just ends up becoming landfill rather than hitting their intended mark. Your goal is to have people use these items.

Those people you hand your branded products out to are really acting as brand ambassadors who just happen to be working for you for free.

Since they are in a sense working for you for free, it makes sense to pay them back by giving them something they like and can use.

Make sure these items are well made and will last at least for longer than 6 months.

Be Consistent

Consistency is key when it comes to effective marketing. And that’s what branded products are used for – to raise awareness of your company through grassroots marketing efforts.

Make sure your brand standards are clearly defined. Appoint one person to oversee these standards.

The entire goal is to get your customers, followers, and readers to stick around as long as possible. Which means you need to provide them with a sense of familiarity and predictability.

Determine your business’s values and qualities before you look into which branded products will work best.

Then ensure that all employees who work on your marketing campaigns are skilled and aligned with your vision.

Determine Your Budget

It’s really easy to go over budget with branded products. It can get expensive if you’re not careful.

And determining your marketing budget isn’t exactly easy. It’s hard to predict how people will react until it’s already set in motion.

Most experts agree that around five percent of your revenue is a good starting point as a marketing budget. However, that’s not true for every business.

And as your business grows, that number might increase or decrease.

Those companies operating on a shoestring budget will have more of a challenge. Obviously handing out a customized leather briefcase is a poor choice.

Instead, starting with customized pens is a smarter choice for a company just starting out.

Customized coins also make good gifts. Read more here to learn why coins are a great choice.

A new coffee shop looking to give Starbucks a run for their money might start out with customized coffee cozies.

However, if you’re an investment firm making millions of dollars then your options are nearly limitless. Customized wine bottles, golf balls, and gold-plated pens are at your disposal.

Plan Ahead

Depending on your needs, make sure to factor in how long it will take to plan and order your branded products.

If you need them for an event or a meeting, make sure to give yourself enough time to have them made and shipped to your company.

Most promotional products take at least one to two weeks. Some take even longer.

Also, if you’re having items like customized beach towels made up and you live in a part of the country where winter arrives, plan ahead. It may not make any sense for you to order 10,000 of them if winter is right around the corner.

And don’t forget to ensure you have a space to hold all of your promotional items. It won’t do if you end up with a massive amount of clutter in your office because there’s no place to efficiently store them.

Be Bold

As a business owner, you can choose to play it safe or you could decide to be bold.

While playing it safe definitely means you won’t alienate anyone, you probably won’t excite anyone, either.

Bold brands aren’t afraid to experiment. They take a stance on controversial issues.

Acting so boldly will definitely bother some people. But it will also generate fierce loyalty and respect from those who do choose to stick around.

It’s up to you to decide if you want to play it safe or take a risk.

Consider Distribution

Even if you choose great products to give away to customers, you still have to figure out how they are going to receive those items.

You and your team need to determine how you’ll distribute your promotional products.

Luckily, there are plenty of ways and reasons to give out free items, but if you want to succeed, you need to understand that certain products are better for others for certain distribution plans.

Items like magnets and calendars are flat and lightweight. These types of items are perfect for direct mail campaigns.

Save your bulkier items like t-shirts and tumblers for trade shows. Potential customers then have access to a tote bag to carry their goodies around in.

Expensive items like watches or are fragile like wine bottles or glasses are best given in person.

Try saving the expensive items for charity events or company parties.

Keep Reading

Running a business is much easier when you have the right information. Our blog is dedicated to helping people take bold steps in their life.

To learn more about stepping out of your comfort zone and living your best life, keep coming back to read our blog.

Why Use Professional PPC Management!

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If you’ve made the decision to invest some of your business’ available funds in PPC campaigns, it’s well worth getting professional PPC management, in order to manage your PPC campaigns. To discover, why it’s well worth handing over the responsibility of your business’

Why use professional PPC management:

  1. PPC management is a task best left to professionals

While you may be tempted to assign the responsibility of managing your business’ PPC campaigns to one of your staff members, learning how to effectively run a PPC campaign is a steep learning curve, so it may a far more cost-effective decision to hire a freelance PPC manager. Which will leave your employee free to concentrate on tasks which they are skilled at completing.

  1. You’ll be able to pay the lowest price per click as possible

If you hire a well-established PPC management firm, due to the volume of work which their business attracts, they’ll be able to ensure that your business pays the lowest price per click as possible. So if you don’t want to overpay individuals per click and waste valuable resources, which could be used in other sectors of your business, it’s well worth hiring a reputable PPC management firm.

  1. If you hire a PPC management firm, they’ll handle paying all of the freelancers who click on your advertisements

If you’re unsure of how to go about paying all the individuals who spend some of their free time clicking on your business’ ads, it’s well worth hiring a PPC management firm as they’ll be able to pay all of the individuals who click on your ads for you. Which will decrease the number of tasks which you’ll be responsible for completing.

  1. A PPC management firm can find workers for you

If you don’t know how to go about finding freelance workers to click on your PPC advertisements, your best option is to use a PPC management firm. As their experts will be able to organize hundreds or even thousands of users to click on your PPC advertisements.

As an added advantage, a PPC management firm can ensure that the clicks on your advertisements are spread out so that the hits to your website appear organic. As the last thing you need is for a search engine such as Google to become wary of your website’s new found fame.

So if you’re not sure of how to ensure that all of your websites’ hits seem natural and organic, it’s well worth leaving the management of your future PPC marketing campaigns to a trusted PPC manager.

  1. A PPC manager will be able to complete keyword research for your business

If you don’t have the time or energy to complete essential keyword research for your business‘ future PPC campaigns, it’s well worth hiring a dedicated PPC manager who can complete your business’ essential keyword research on your business’ behalf.

In conclusion, if you’re committed to driving traffic to your website and increasing your website’s sales by utilizing PPC campaigns, it’s crucial to hire an experienced PPC manager.

Innovation Labs and Their Link to Business Growth

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Innovation is absolutely essential to the growth of any organization. It was Albert Einstein himself who said that anyone who continue to do what they have always done will never get anything other than what they already have. Innovation is also not something only large organizations need to think about or even have the capacity to do. While it is certainly true that those with the bigger budgets also have the bigger innovation labs, some of which are actually purpose-built, even the smallest organization in the world can have a semblance of an innovation lab.In fact, all organizations must focus on this.

Innovation Labs Are Key to the Success of an Organization

Businesses with huge budgets sometimes have a full innovation department or even separate innovation labs. Google is an example of this, but so is Microsoft, IBM, Facebook, and so on. It is certainly true that the small mom and pop store down the road does not have the capacity to build a department of this size or to invest as much money into developing ideas that are most likely going to be pipe dreams. However, every business can put at least some time aside for people to come together and think innovatively, coming up with new ideas that can drive the organization forward.  whether this is done in a separate building somewhere and Silicon Valley or around a desk in a corner shop makes no difference.

All organizations, no matter what size they are, should make innovation of priority. Running innovation workshops is an ideal way to do this. Unfortunately, in corporate environments, there is still a lack of space and place for innovation. The main resource that has to be allocated however, is time. People need to have time outside of their regular workload to come up with ideas, and this is not something that should be done as an afterthought. It is something that will actually drive the success of the business as a whole. That is worth making time for.

It is heartening to see that more and more companies are now taking part in innovation training. This shows that they truly are interested in the potential and the creativity that each of their employees can bring. It recognizes that individuals have their own sets of competencies, processes, talents, knowledge, and more. By focusing on innovation, a business starts to take a holistic approach towards generating more profits. It also starts to develop a true vision in terms of where the business wants to go and how it will get there.

Innovation is difficult. Embracing innovation itself is already a form of innovation. It means changing an existing culture and that is perhaps the most difficult thing to do in any business. Again, it doesn’t matter how old that business is, what size it is, what its budget is, or where it ranks on the Fortune 500 list. Doing things differently, which is what innovation is, is always difficult. But equally, it is an absolute necessity.

Why charity is important for your business

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If you’re a business owner who is interested in discovering some of the major benefits of donating to charity on a regular basis, Yigang Tang believes to discover why charity is important for your business.

Why Charity is Important for Your Business:

  1. Choosing to donate to charity can drastically increase your employees’ morale

One reason why it’s well worth considering donating to charity is that your employees’ morale and productivity levels should increase as a result of your employees being proud of your company for choosing to donate to charity! As most employees are far more likely to work hard for a business, which they believe is guided by high moral standards and ethics over a business which only cares about profits.

  1. Donating to charity can be an excellent marketing opportunity for your business

While the primary aim of donating to charity should always be to make a difference in the world, there’s absolutely no harm in using your business’ philanthropy in order to market your business to your target audience!

One way to donate to a worthy charity and to publicize your business at the same time is to sponsor an event which raises funds for your chosen charity. As an example, if your business sponsors a charity gala, your business’ name will garner plenty of attention and may even be publicized on major news websites as well as in local newspapers.

  1. Your business may be eligible for tax deductions if your business chooses to donate to charity

Did you know that your business may be eligible for major tax deductions if your business chooses to sponsor charity events or decides to become a major sponsor of a charitable organization? While you may not want to donate to charity, with the sole intention of qualifying for lucrative tax deductions, qualifying for tax deductions is a great bonus, if you choose to donate to charity.

  1. Owning a business puts you in a great position to make a substantial impact on the world

No matter whether you’re the proud owner of a small start-up business or you’re the owner of a well-established business which operates in several countries, you have a unique opportunity to give back to society and to make a positive impact on the world. So it’s well worth choosing to support charities which you’re actually interested in helping.

  1. Donating to charity will give you a fantastic opportunity to support your business’ local community

While many businesses choose to donate money to high profile organizations such as the Red Cross or Unicef, you can also choose to donate money to local charities, which will help transform your local community. So if you have your sights set on donating a significant amount of money to charity, it’s well worth looking close to home, as well as donating to major charitable organizations!

So if you’re a business owner who has been contemplating donating to charity in order to make a difference in the world and to promote your business, it’s well worth beginning to donate money to charity.