An awful lot of dudes lump skin care in the same category as laundry and conversations about the state of their relationship – i.e. not something they want to dwell on for too long. The problem with that approach is that it can cause problems later in life. Just because a man’s skin is rougher and tougher than a woman’s skin, it doesn’t mean it is immune to the ravages of sunlight, aging, and pollution. Yes, even men need to spend a bit of time each day looking after their complexion!

Anti-Aging

There is no escaping the aging process. Eventually, we all get old and wrinkly. Men are lucky in many respects as they do tend to age better. If you check out a silver fox like George Clooney or Richard Gere, you can see how that pans out, but whilst good genes count for a lot, moisturizer also makes a big difference.

Invest in a good quality moisturizer from a reputable skincare range for men. Use it daily, preferably after cleansing your skin using a product from the same range. You should notice the difference in a few weeks.

Prevent Sun Damage and Melanoma

Men are not immune to sun damage. Sitting out in the harsh midday sun may make you feel manly, but thirty years later, your lovely skin will probably resemble shoe leather and you could be dealing with a skin cancer diagnosis.

Pay attention to the headlines and start protecting your skin from sun damage. Use a good quality sun cream that is suitable for your skin type. The fairer your skin, the higher the SPF should be.

Chicks Love Smooth Skin

Women love an ‘Alpha Male’ type. We drool over men like Aiden Turner of Poldark fame, shirtless, scything a field in the sun. There is something incredibly manly about fresh sweat and hard toil. What we don’t like, however, is the harsh rasp of rough skin and a complexion like an old boot.

To attract women, you need to pay attention to your skin. It may feel like a waste of time and somehow “unmanly”, but chicks really dig soft skin. We hate stubble rash against our sensitive skin and if we stroke your cheek, we much prefer it if your face feels soft and smooth.

Boost Your Career

We are shallow and looks matter. In the workplace, people judge us on our looks just as much as our talents so do not underestimate the power of personal grooming. First impressions count. You are more likely to score a promotion or a new job if you look the part, so pay attention to personal grooming if you want to climb the career ladder.

Save Money

Cosmetic surgery is expensive. If you don’t look after your skin, you could end up dipping into your pension fund to pay for Botox or anti-aging skin treatments later in life, so make sure you use the right skin care products. Afterall, wouldn’t you rather spend your cash on a fast car or holidays?

The moral of this story is this – take care of your skin and it will take care of you!