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Why Your Business Should Invest in PPC

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Businesses online are becoming more and more competitive by the second. With companies or even small business owners striving to stay at the top, we wonder how they manage to actually reel in customers in ways we cant even think of. As a business owner you always want to improve and upgrade your business, right? Well it’s no secret but why not dive deep into the world of pay per click services from a ppc agency in order to take your business to the next level.

Don’t let it discourage you, PPC services are investments that will not only boost your business’ income gradually but they also have the potential to make your business skyrocket instantly. How? All of this information will be covered below.

What is PPC?

Before rushing into and investing in PPC, you’ll want to know what you’re dealing with, so the basic analogy of PPC is that it basically promotes your business in the sense that you are paying for it to be advertised somewhere. No, its not like a billboard where you pay for space and your business is displayed, but it does behave similarly. The difference being that you have to pay each time your ad is clicked. Hence the term pay-per-click.

Why PPC?

Surely, you’ll want results from investing in PPC services and you should know that you will get varying results from time to time. There may be times when you’ll reach an all time high with the amount of transactions just from clicks alone. You may pay lets say, £2 per click (for example) but that £2 may generate £500 or even larger depending on what you´re offering. If done correctly, investing in PPC for your business is something you will wish you had done a long time ago.

Mobile is the present and future

Look around and you’ll see that the majority of people around are slowly but surely transitioning into the age of using their mobile phones or gadgets for just about everything in their daily lives. What does this mean for business owners? Well, it means you should start investing resources in these areas, of course. Making sure your website is mobile friendly is just the first step.

Worthwhile investment

While PPC services may not provide instant results, do know that it´s a long term investment and the process takes time. Eventually, when your website gains more visits and your business receives more positive reviews, that small investment you put into PPC could turn into big business headed your way.

Improvig your business, whether small or large, there are many things that are often overlooked. While PPC may seem insignificant at the moment, you´ll find it to be extremely helpful when it comes ot the overall growth of your business. Go ahead and seize this opportunity to make use of tools that will benefit your business, even if it´s only a small investment at first. Small things have the potential to become big and success is determined by the amount of effort you put into it.

Top Online Marketing Trends in 2017

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As 2017 is now well under way, it is time to review whether the lessons of 2016 have been properly implemented into your digital marketing and SEO strategy. Hopefully, you have registered with a local SEO company and they have implemented all the necessary new information, trends, and rules. But just in case, below are a few of the most important trends that you should pay attention to.

  1. Effective Engagement

Firstly, with competition becoming stronger, only those who find new ways of engagement can still make their mark. This can only be achieved by embracing any new technologies. It is important that you create a memorable and interesting experience for your audience. For many, this is achieved by using social media to share interesting videos. Additionally, they complete sponsored advertisements and you will focus on the various messaging apps as well. Some reports have shown that, if people see a vide they like, 43% of them look for more videos from the same source.

  1. Live Videos

Live video is another very important tool that you will have to implement in your social marketing campaign. This means you will deliver interesting content as and when it happens. Make sure that you work together with an experienced digital marketing agency for this element, as going live also has a number of dangers, not in the least accidental bloopers (which can sometimes go in your favor as well!).

  1. Native Advertising

Native advertising is quite an old way of advertising, but it is making a comeback. Banners are still great ways to pitch products and services online. It is an opportunity to share interesting and meaningful content. The difficulty is creating something unique, however.

  1. Responsive Designs

Websites now have to be mobile responsive is they are to be relevant. There are now 7.22 billion active mobile phones in the world – pretty much as many as what there are people – and they love going online. In fact, in 2015, 2 billion people searched the internet through mobile and, today, that stands at 4 billion, a doubling in just two years.

  1. Augmented Reality

Augmented reality is one of the most modern technologies out there. Progress has been somewhat slow, but it is being made. If you get in there now, you will instantly be ahead of the competition. Augmented reality allows your customers to digitally try before they buy.

  1. In Store Marketing

Last but not least, businesses are starting to focus back on their in store marketing as well. While customers are attracted by websites, and look for an enjoyable experience, those that do have a physical store do also want customers to come in there. There seems to have been such a focus on all things digital, that some businesses have forgotten about that. Don’t be one of those businesses and make sure that your physical store is attractive and delivers high quality customer service.

Consumers today have high expectations and only those businesses that can meet those will continue to be relevant.