As 2017 is now well under way, it is time to review whether the lessons of 2016 have been properly implemented into your digital marketing and SEO strategy. Hopefully, you have registered with a local SEO company and they have implemented all the necessary new information, trends, and rules. But just in case, below are a few of the most important trends that you should pay attention to.
Firstly, with competition becoming stronger, only those who find new ways of engagement can still make their mark. This can only be achieved by embracing any new technologies. It is important that you create a memorable and interesting experience for your audience. For many, this is achieved by using social media to share interesting videos. Additionally, they complete sponsored advertisements and you will focus on the various messaging apps as well. Some reports have shown that, if people see a vide they like, 43% of them look for more videos from the same source.
Live video is another very important tool that you will have to implement in your social marketing campaign. This means you will deliver interesting content as and when it happens. Make sure that you work together with an experienced digital marketing agency for this element, as going live also has a number of dangers, not in the least accidental bloopers (which can sometimes go in your favor as well!).
Native advertising is quite an old way of advertising, but it is making a comeback. Banners are still great ways to pitch products and services online. It is an opportunity to share interesting and meaningful content. The difficulty is creating something unique, however.
Websites now have to be mobile responsive is they are to be relevant. There are now 7.22 billion active mobile phones in the world – pretty much as many as what there are people – and they love going online. In fact, in 2015, 2 billion people searched the internet through mobile and, today, that stands at 4 billion, a doubling in just two years.
Augmented reality is one of the most modern technologies out there. Progress has been somewhat slow, but it is being made. If you get in there now, you will instantly be ahead of the competition. Augmented reality allows your customers to digitally try before they buy.
In Store Marketing
Last but not least, businesses are starting to focus back on their in store marketing as well. While customers are attracted by websites, and look for an enjoyable experience, those that do have a physical store do also want customers to come in there. There seems to have been such a focus on all things digital, that some businesses have forgotten about that. Don’t be one of those businesses and make sure that your physical store is attractive and delivers high quality customer service.
Consumers today have high expectations and only those businesses that can meet those will continue to be relevant.